Saturday morning coffee ride, Scandic Plaza.
The event program starts on saturday the day before the event with a coffee ride to Lake Tavelsjö and Tavelsjö Inn followed by a buffet dinner in the afternoon at the start location Brännland Inn. At Brännland Inn you can pick up your MSR-jersey after the buffet dinner.
All participants staying in Umeå on Friday after the ride are invited to take part in a traditional Swedish Midsummer celebration held in a small village located on the coast called Norrmjöle.
Saturday 14 June
Coffee Ride 10:00-14:00
Getting to the start location
Buffet Dinner 17:00-20:00
Sunday 15 June
Umeå Scandic Plaza 12:00
Bike Shop 13:00-15:00
Brännland Inn 13:00-23:03
Lunch 15:00-16:00
Pre-ride Meal 19:00-21:00
Sign-in 20:00
Start 23:03-00:03
Playlists MSR 2025
Post Ride
Pâtisserie Laure’s Fika
Umeå Garage
Sightseeing in and around Umeå
Friday 20 June
Swedish Midsummer’s Eve 11:00-15:00
SATURDAY 14 JUNE
Coffee Ride 10:00 – 14:00
On the day before the event, participants arriving early to Umeå will have the opportunity to take part in a guided coffee ride, making a stop at Tavelsjö Inn outside of Umeå.
The group ride will start from the hotel Umeå Scandic Plaza at 10:00 following the route that you will be taking the following day to the start location Brännlands Inn, passing by Baggböle Manor on the way. If you have any questions about the ride please send an email to Jan Olsson. Sign up for the coffee ride when you register to the event.
Getting to the start location
Brännland Inn is situated in the village Brännland, 10 kilometers west of Umeå. Cycling up to Brännland from the center of Umeå takes around half an hour. Follow this Strava route to get there. The route also includes a detour to the bike shop Umeå Cykelsport (open on Sunday). If your have time and don’t mind cycling on gravel roads and cycling paths there is also a scenic route to Brännland which follows the Ume River.
Bike: Umeå-Brännland / Scenic route in gravel
Bus: Nr 15, Umeå Vasaplan (bus stop K) to Brännland Ö E12. (16:28-16:44, 16 min.)
Taxi: +46 90-911 91, +46 90-77 00 00, +46 90-100 100
Car: Umeå-Brännland (same as bike route exempting the bike path in Brännnland). Free parking.
Buffet Dinner 17:00 – 20:00
Please join us on Saturday the 14th of June, the day before the event, for a pre-booked buffet dinner at Brännland Inn which starts at 17:00. The dinner provides an excellent opportunity to meet fellow participants and make new friends before the event starts.
At the dinner you can also pick up and try on your pre-orded MSR-jersey. There will be a few extra jerseys available if you need to change size.
Book Buffet Dinner
Dinner tickets are 38 €. Please book no later than the 1st of June. Family and friends are welcome! Casual attire.
BUFFET DINNER MENU
Roast beef
BBQ-grilled Carré sausage with Västerbotten cheese
Västerbotten pie
Pasta salad with sun-dried tomato and olives
Creamy potato salad
Mixed green salad
Coleslaw
Tomato salad
Marinated vegetables
Bearnaise sauce and BBQ sauce
Bread and butter
Cookies
Coffee/Tea
SUNDAY 15 JUNE
Umeå Scandic Plaza 12:00
Check out time is 12:00 if your staying at Umeå Scandic Plaza. If you have booked a room at the hotel after the event, your bike box and luggage will be stored in a separate locked luggage room for MSR-participants until you return from your ride.
Bike shop 13:00 – 15:00
For last minute purchases and bike service, head to the bike shop Umeå Cykelsport on Skiftesvägen 6B. The bike shop is normally closed on weekends but will be open for MSR-particiants between 13:00 and 15:00 on Sunday.
The mechanic, Jan-Eric, will be available at Brännlands Inn later on in the day to assist participants arriving by car who are assembling their bikes there. You’ll also find Jan-Eric at the start location later in the evening before start. Apart from a tool kit he also has a bike pump with preasure gauge.
Brännland Inn 13:00 – 23:03
Please note, we have changed venue for the daytime meetup before the ride starts in the evening. Participants can now head directly to Brännland Inn instead of Baggböle Manor. Food, rest and long-term parking is provided for at the start location Brännland Inn instead of Baggböle Manor.
If you want to take a nap during the day our quiet room with air mattresses is now located in a building next to Brännland Inn.
Participants travelling to Umeå by car will find long-term parking in the vicinity of Brännland Inn which is available between Saturday the 14th and Thursday the 19th of June.
Lunch 15:00 – 16:00
If you made the choice when registering, lunch (included in the entry fee) will be served between 15:00 and 16:00 at Brännland Inn.
LUNCH MENU
Kaiserschmarrn (scrambled pancakes) with icing sugar and blueberry jam.
For late arrivals, pre-ordered MSR-jerseys can be picked up at Brännland Inn. There may also be a few jerseys on sale in the evening before start.
If you’re staying at the Scandic Plaza bring a bag with extra shoes and take a stroll down to the Ume River. Your bag will be returned to the hotel later on in the evening (tick the box ”Bag drop to Scandic Plaza” in the registration form).
Pre-ride Meal 19:00 – 21:00
If you made the choice when registering, a pre-ride meal (included in entry fee) will be available at Brännland Inn between 19:00 and 21:00. Treats such as waffles with cloudberry jam and whipped cream can be purchased separately during the entire evening.
PRE-RIDE MEAL MENU
Baked chicken fillet
Sausages
Bulgur salad
Pasta salad, two varieties
Creamy potato salad
Mixed green salad
Bean salad
Coleslaw
Garlic cream
Bread and butter
Coffee/Tea
Sign-in 20:00
You can sign in and pick up your brevet card after dinner. Please check that the eBrevet web app is working on your phone at the same time. If you have problems you’ll find help at the event registry. There, you may also find a few MSR-jerseys on sale.
Start 23:03 – 00:03
The first start group starts from Brännland Inn at sunset 23:03.
PLAYLISTS MSR 2025
Playlist – Spotify
Playlist – Apple Music
POST RIDE
After the ride, hand in your brevet card to be stamped a final time and pick up your post ride meal box at the Scandic Plaza reception desk. Don’t forget to check in at the final checkpoint in the eBrevet web app. When you’re rested come down to the hotel lobby to meet other riders and share stories with eachother from the ride.
Pâtisserie Laure’s Fika
After the ride, please visit the french pâtisserie Laure’s Fika next to Umeå Central Station for a coffee and Soleil de minuit, our own adaptation of the famous pastry Paris–Brest. A Soleil de Minuit looks like the original but contains cloudberries, native to cool temperate regions such as Scandinavia. For our part this circular pastry not only represents a wheel but also the Midnight Sun!
No matter how your ride ended, this well deserved treat is included in the entry fee for which you’ll receive a digital voucher by email when you end your ride. The Soleil de Minuit is available at Laure’s Fika between the following hours:
| Wednesday 18 June | 10:00 – 17:00 |
| Thursday 19 June | 10:00 – 17:00 |
| Friday 20 June | 08:00 – 13:00 |
| Saturday 21 June | 09:00 – 15:00 |
Bike Wash
Wash your bike before you leave at Umeå Garage which is located at the west end of Kungsgatan, the pedestrian street in the city center. You will also find an air compressor bike pump here to pump your tires before the ride.
Sightseeing in and around Umeå
If you would like to explore the landscape round Umeå on your own and don’t mind a couple of kilometres of gravel we suggest you visit the rapids below the Stornorrfors hydroelectric power station and check the fish ladder there. Bring walking shoes as the gravel road up from the river is steep.
Here at Stornorrfors you can also see rock carvings and marvel over the post-glacial land uplift that is still ongoing in this part of the world. When the rock carvings were created the cliffs were situated by the sea. To see them you must cross the river via a road on the dam. A gravel road to your right leads down to the carvings. Also here your walking shoes will come in handy. For more information visit Ume Älvdal.
The cultural history museum Västerbotten’s Museum at Gammlia is located two kilometres from the the city centre. The museum houses permanent and temporary exhibitions displaying historical objects, works of art, photographs, films and more. Opening hours: Tuesday–Friday 10:00–17:00. Saturday-Sunday 11:00–17:00, Mondays Closed. Free Admission. Address: Helena Elisabeths väg 3, Umeå.
Bildmuseet is situated next to the Ume River approximately one kilometre from the city centre. Bildmuseet is one of Sweden’s leading venues for international contemporary art, a part of Umeå University and the public heart of its Arts campus. The exhibitions are produced in collaboration with artists, museums and universities worldwide, and often attract both national and international attention. Opening hours: Wednesday-Sunday 12:00-17:00 Monday-Tuesday Closed. Free Admission. Address: Östra strandgatan 30B, Umeå.
FRIDAY 20 JUNE
Swedish Midsummer’s Eve 11:00 – 15:00
If you’re staying in Umeå on Midsummer’s Eve you’re welcome to join us for a traditional Midsummer celebration with a maypole, folk music and games in the village of Norrmjöle situated on the coast about 21 km from Umeå.
Jan Olsson will be the guide for the day, leading a group ride to Norrmjöle from Umeå Scandic Plaza departing at 11:00. The group will return to Umeå in the early afternoon. If you would like more information about the midsummer celebration in Norrmjöle please send an email to Jan Olsson. Feel free to stay behind or leave before the guided group departs. Here is the route back to Hotel Plaza.
If you don’t want to cycle, there is also a bus connection to Norrmjöle from Umeå Vasaplan in the city centre. Buy bus tickets here. Choose Umeå Vasaplan – Norrmjöle Bygdegård, Umeå. The journey will take around 30 minutes. From Norrmjöle Bygdegård it’s a five minute walk on Skatenvägen to the site where the Midsummer celebration takes place.
